Vodka Veda 2010

Advertising campaign (2010)

A new season of successful collaboration with Veda brand is about to come. Instead of last year’s campaign «Heroes of our time» there's a new concept «The Hi-End Vodka» making the main hero of product itself. Experts worldwide use the Hi-End term to define vodkas of the highest performance. We used this experience to determine the unique brand territory and to stress out the premium class of Veda vodka. The visual idea is based on non-standard shape of the bottle: it’s played up in all range of materials of the large advertising campaign — TV spot (first in a row), prints and web site. According to high-class brand image we got involved the major contributors in production of TV-spot such as N3 and Mujuice performer.