Grey Goose vodka

In 1997, Sidney Frank creates Grey Goose vodka, in 2004 for 2 billion $, he sells the brand to Bacardi Martini, in 2011 FIRMA Agency starts full-scale campaign for the launch of Grey Goose in Russia — the most delicious vodka in the world. The positioning — The world’s best tasting vodka, it became the basis for the slogan “Vodka can be tasty” and throughout the campaign, which is built on a new principle for the use of vodka — a brandy glass with ice. In addition to materials for Digital, on-and off-trade channels, we have implemented three co-projects: Bistro 16 together with a bar Strelka and art-agency “The July 16”; “Farmers Market” with farmers from LavkaLavka, “Dinner Party” with The Village magazine. Also, first film in project Inspired was shot in collaboration with FIRMA Films starring Ravshana Kurkova.