Rushydro

New «RusHydro» brand (2010)

The second hydro generating сorporation in the world «RusHydro» followed the worldwide trend of rebranding among energy companies and got FIRMA to develop a new brand image. The main idea of the brand is «Pure energy» which is the new tagline of «RusHydro». It reveals main company’s activities: production of renewable energy, development of alternative sources of energy and global expansion. And this is why sphere-shaped logo with two twisted, ascending spirals symbolizes the Earth and the eternal circulation of energy. Because this sign is integral and plastic it can be used in a wide variety of ways in a visual communication. It corresponds to the idea of persistent progress not only in static but also in a dynamic media.By now the basic part of brand-book is created. The process of it’s making and approving took more than a half a year. In the nearest time the established brand style will be intensively developed and implemented in all channels of communication. For instance in the beginning of 2011 the new 8-level office of «RusHydro» will be designed according to new brand guidelines.We are sure that our experience of collaboration between State Corporation and independent creative agency can be positive for Russian companies.