People

Advertising campaign of People wear (2010)

Born from anything around us an inspiration is essential when any good thing is about to appear. This simple idea lies in the origin of People wear advertising campaign «Made of 100% inspiration». The concept we developed is different from any commercial for brands of youth wear that was made before. It is based on the process of product’s creation itself. While the idea was being implemented 4 IPhones, the wristwatch, the light bulb and the rabbit were totally destroyed. The way to make a mix for People ideas is shown in the TV spot (do not try to repeat that at home!), which was made together with Bazelevs production and Mujuice performer. You can be easily satisfied that this approach works by visiting People Lab website. There you can choose things from the latest People wear collection according to things that inspire you.