Master Card
Films for Cycles & Seasons by MasterCard (2010)
It is already the third season FIRMA continues to collaborate with Cycles & Seasons by MasterCard — a landmark event in the history of Russian fashion, that represents the most interesting and fresh designers. This time 7 designers participated in the event — Vardoui Nazarian, Vika Gasinskaya, Sergey Teplov, Nina Donis, Konstantin Gayday, Alexander Terexov and Ruslan Bezous. Specially for MasterCard FIRMA has made seven short films about the collections of each participant. If Cycles & Seasons is called "an alternative fashion week", these films should be considered as "portfolio" of what is happening today in the new Russian fashion.
Contributors
Igor Shmelev, Alexey Rud, Anna Orlova, Dima Yaponets, Ivan Makarov, Sergey Pleshakov (Orange)