Eristoff

Wolf is back: Eristoff advertising campaign (2010)

Regarding the headline «Wolf is back!» the advertising campaign to launch Eristoff vodka started with the terrifying stories. These were about wolves running along the highways of «savage Russia» and attacking guiltless people at the very centre of Moscow city. Series of viral videos filmed by Bazelevs production attracted millions of bloggers as well as both local and worldwide media right up to the official launch date, October 23th. At that time of full moon the Wolf Night parties, organized by Merry-go-round agency, were held at ten hot spots while foreign headliners (Tommy Lee, Roger Tailor, Soho Dolls) were rocking at the main party place. The same night the brand video was released and the Internet campaign started. We invented and brought the whole concept «Wolf is back!» to life in a record-breaking period of time: it was exactly one month to pass from the creative idea and promotion proposal to the implementation (including production of 5 videos and 2 web-sites wolfisback.ru, series of Wolf Night parties).