Martini Kisser Casting

Promotion of the world competition Kisser Casting in Russia, became our first project for the brand Martini.

Competition terms were very simple — Martini is looking for a young man for the role of protagonist of the new commercial, based on the plot he must kiss 10 top-models and receive a fee for shooting € 150 000. Candidates need to shoot the video about why it is he who is suitable for the position.

Thanks to our development of the campaign which included a series of commercials, banners, contextual advertising and promotion on Facebook, 159 people participated in the contest, 400 000 video views. OTS of the campaign amounted to 38 792 231 people.