DIVAGE
We know you saw this ad on television, in the subway, on the streets — for 8 months we have created perhaps the most ambitious advertising campaign this year for cosmetics brand Divage. The basis of the campaign is a global brand positioning that we developed — “Divage. Each glance is yours”, and the first product in the promotion was 90×60×90 mascara. To achieve high result, we have worked in conjunction with our partners — the Allen Media media agency and irreplaceable Bazelevs Production.
Contributors
Alexey Malybaev, Anna Migaleva, Denis Bolshakov, Sergey Kim, Oleg Zhuravlev, Alesya Erigo, Nastya Brel, Kate Fedashko