The beginning of a story about 4 friends and designers. They worked in different studios for several years
and one day found FIRMA. Each of them has headed one of the main studio courses: corporate identity, packaging design, digital design and video. Company's logotype is a face made up of four ones. This symbolizes that the members of FIRMA stick together and supplement each other as puzzle pieces.
Today FIRMA is one of the most famous professional teams in Russia, creating original projects in the field of branding and marketing communications.
Experiment, codenamed FIRMA marks a year. On this occasion, its members wear rented tuxedos by Simachev, hand themselves Oscar and hold grand opening of new office. At this point, it becomes clear that the experiment was a success and the work worth continue. In the same year first large-scale projects were implemented in branding: brand development of business aviation Capital Jets and rebranding of the football club CSKA.
This year FIRMA marks the 100th anniversary - exactly as it is in the sum of its top people age, who decide to continue the theme with a composite face and promise each other not to change the tradition at least next 10 years. Thanks to the work of a professional makeup artist, photographer Vladimir Vasilchikov and Igor Shmelev as a retoucher, the world saw the face FIRMA – the real elder. Work on their own face does not stop them to implement business projects, including the launch of perfume brand Mark Buxton, art-video for LAM + Dazed & Confused, the video for the campaign Miller Evolution. Successful video-experiments lead to the creation of separate area of the company - FIRMA FILMS.
World financial collapse from the west gets to the advertising industry and FIRMA taking a course to the east. Chinese pirates, ultramarine as the cheapest paint, the characters 公司 and Doshirak Gold are the main attributes of this year. The biggest projects — 7 video works for Mastercard Cycles & Seasons on the alternative Fashion Week and cooperation with the brand VEDA, which started with "Heroes of Our Time," Denis Simachev became the face of the project.
«Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need
to live back in time. As if society feels an urgent need to live back in time. What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash». A Cyberpunk Manifesto by Christian As. Kirtchev, 1997.